Content Strategy
What: A holistic approach to content strategy, provides a detailed picture of the information channels in use across the whole organisation. A company specific content strategy maximises the value of all the content created in the organisation, whether creative or technical.
How: Our consultants work with your teams to identify information silos and processes. Depending on the desired goals, a content strategy is created for the whole organisation or within smaller teams to improve processes and achieve improved productivity and content reuse. Recommendations are made for software implementation to effect process change and cost efficiencies.
Why: A consistent organisation-wide content strategy increases efficiency, consistency and accuracy of content creation teams. By effectively reusing content across teams and disciplines it is possible to extract value from content that was not previously realised, and to improve the quality and consistency of the content created improving the experience for the end-user.
Example: Imprimatur has developed a solution for integrating technical data created by an automotive manufacturer’s technical publications team for use in a web-based customer-focussed fixed price vehicle service calculator.
