Imprimatur’s global communications agency expands with strategic appointments and an enhanced international presence

(London, 8th January 2020) Imprimatur, the global communications agency, has started the new decade with a duo of strategic appointments to support its PR and Communication division, bringing in global automotive, lifestyle, technology and digital experience to complement existing expertise and further support its performance, automotive and luxury clients.

Duncan Forrester has joined as Communications Director, with over two decades of international PR and Communications leadership experience at some of the world’s most recognisable car brands, including BMW, Volvo and McLaren. He was previously Global Head of PR for Polestar, the new electric performance brand, where he curated the media introduction to the brand and its first two products. Building on that experience, he then set up the world’s first PR consultancy specifically focussed on automotive start-ups and electric vehicle brands, supporting – amongst others – companies such as INEOS Automotive to develop and implement their in-house PR and Communications function.

Jack Mansell joins Imprimatur as Head of PR and Digital. He brings more than 15 years’ experience in both corporate and consumer communications and sports sponsorship. He began his career at M&C Saatchi, spending over a decade heading up Coca-Cola’s global communications function for their FIFA World Cup and Olympic Games sponsorships. Most recently, Jack held the position of Head of Media & Communications at Goodwood; working across the group’s portfolio of businesses, he delivered award-winning PR campaigns for Goodwood’s headline events and experiences, spanning sectors including motorsport, technology, lifestyle, retail and B2B.

Mark Harrison continues as a Director of Imprimatur, having set up its PR division in 2018. He offers clients a unique combination of PR and commercial experience gained from both established and start-up global automotive brands. Prior to launching Imprimatur’s PR division, Mark played an integral role in the launch of McLaren Automotive and, prior to that, he managed BMW UK’s PR operation, which involved the launch of the new MINI.

Imprimatur PR is a vibrant and creative global communications agency; automotive-focused, and with specialisms in luxury, lifestyle, technology and electric vehicles. But, uniquely amongst automotive PR agencies, the experienced industry-focused team operates under the supportive embrace of the long-time established Imprimatur Limited: the UK’s leading automotive language communications company, which delivers translation and publishing services, and software and app development.

Imprimatur’s 25 years of language communications experience gives its PR division a global reach and a deep international market understanding that both inform and underpin its campaigns and activity – a completely complementary pool of experience that supports delivery of world-class PR around the globe.

Imprimatur has two offices in the UK (London and Godalming), which manage representation in North America, Canada, the Middle East and South Africa. Imprimatur’s European headquarters, in Munich, Germany, manages EU representation in France, Spain, Portugal, Italy and Benelux. Imprimatur is on track to open its Far East headquarters in Hong Kong in Spring 2020; this new office will manage representation in ASEAN, China, Australia and New Zealand.

Confirming the appointments, Nicola Humphreys, Managing Director of Imprimatur, said; “Welcoming experienced PR and Communications experts like Duncan and Jack into the Imprimatur family is a very positive and logical growth step for us. With the PR division of Imprimatur now 2 years old, we have developed a compelling offer that also brings the benefits of our existing language communication and software business. And with our expanded international network, we provide truly global media reach to our clients.”

Imprimatur’s clients include Automobili Pininfarina, AGCO (Massey Ferguson), Princess Yachts, Bentley Motors, Škoda Auto, Venturi GP, Triumph Motorcycles, LEVC and Bloodhound LSR.

Notes to editors

You can find further information about Imprimatur on our website: www.imprimatur.co.uk.

Contacts

Communications Director
Duncan Forrester  duncan.forrester@imprimatur.co.uk  +44 (0) 7768 877877

Head of PR and Digital
Jack Mansell  jack.mansell@imprimatur.co.uk  +44 (0) 7765 254460

© 2020 Imprimatur Group