Imprimatur launches IMPulse, the revolutionary employee engagement app for the manufacturer workforce

(London, 1st December 2020) Imprimatur Group, the global automotive communications agency, today announces the launch of an internal communications tool to transform employee communication and engagement within manufacturer workforces.

IMPulse is a mobile-first app featuring cutting-edge technology and innovative functionality that gets to the very core of this need to revolutionise engagement in the non-desk workforce. IMPulse puts the workplace of each employee directly into their pocket to create an organisation that is better connected, fully consulted and properly involved.

Despite the necessity to physically distance, the need to bring teams closer together has never been greater.  IMPulse provides users with bespoke newsfeeds and notifications of relevant information, allows for the real-time reporting of on-site problems, and delivers direct access to company information – from the latest Covid-19 workplace guidelines through to the daily highlight for many employees: the canteen lunch menu!

Developed to be engaging as well as informative by mirroring the functionality of typical social networks, IMPulse allows staff to communicate directly anytime and anywhere using its in-built chat function. Teams or individuals can instantly share audio, images, video and files to boost internal collaboration. A central, fully searchable employee directory also lets users check the availability of colleagues and then communicate with them wherever they are located.

IMPulse facilitates inclusive, two-way dialogue between leaders and employees to level up the workplace and create consistent communication across the entire organisation. Through features such as surveys, live polls, and social media style commenting and feedback, the app empowers employees to make their voices heard and connects them more closely to the company vision and values. Managers can measure the heartbeat of their organisation with the in-depth sentiment and engagement analysis tools, providing actionable insights for shaping future strategies.

IMPulse not only engenders employee engagement, it picks up the baton for employee training, too. The inbuilt training course tools allow companies to create training course content and track employee learning through consumption metrics and though app-delivered mini-exams that test a user’s understanding and knowledge.

By enabling communication, content-sharing and learning that is accessible, snackable and measurable, IMPulse truly delivers the workplace into the pocket of every employee.

Nicola Humphreys, Managing Director of Imprimatur, said: “Imprimatur has worked with leading manufacturers across automotive for over 25 years and has long recognised that employee engagement among non-desk workers has been an ongoing problem. All too often there has been an over-reliance on out-dated methods such as noticeboards and newsletters to communicate important information; the intranet – which was supposed to address this long-standing issue – has signally failed to deliver the solution as major parts of the workforce simply have no access to it. But now, with the added threat of Covid-19, effective internal communication is no longer a nice-to-have but an essential-to-implement.

We have developed IMPulse to directly address these changing times, using the latest technology to deliver an app that not only informs and educates but importantly also provides an ability to strengthen relationships in the workplace. We look forward to collaborating with manufacturers and using IMPulse to help them create workplace communities that are better connected, better at caring for each other and better equipped for the challenges that lie ahead.”

IMPulse is a mobile-first app, downloadable from the Apple Store and Google Play (with a desktop version for administrators and desk-based employees).  Launch pricing starts from £2.50 per user per month with competitive pricing plans for enterprise deployments.

For more information on IMPulse and to book a demo, visit or contact:

Jack Mansell
Head of PR & Digital
T: +44 (0)7765 254460



Notes to editors

IMPulse from Imprimatur:

With over two decades’ experience of providing a range of communications services globally to some of the world’s best-known automotive brands, Imprimatur Group has a deep understanding of how manufacturing operates, and the challenges faced daily by its employees.

We are experts in software development and communications too, with the app and software solutions division sitting within the supportive embrace of Imprimatur Group.

We have listened to leading figures from industry, and combined our unique skillsets as a team, to develop IMPulse with a single focus to put non-desk manufacturing workers at the very forefront of best-in-class employee engagement.

Imprimatur has offices in London and Godalming, England and Munich, Germany.

For more information visit or follow Imprimatur Group on LinkedIn.

© 2020 Imprimatur Group