The benefits of translating your website with Imprimatur on our AI platform, Verto

A website is often the first point of contact for a business, giving visitors an immediate sense of the brand.

Beyond the home page, a company’s site typically includes product information, price lists, dealer and distributor directories, blogs, videos, and more. Business development activities, social media, and even signage on premises or vehicles all contribute to driving traffic to these pages.

To remain relevant and maintain visitor engagement, websites need to be kept up to date. As trade patterns shift and automotive companies expand into new regions, translating websites into additional languages becomes an important way to reach a wider audience. At the same time, fluctuating commodity prices, tariffs, and taxes mean that price lists and other web content need more frequent updates.

Managing these updates effectively is not always straightforward. Generalist translation providers may struggle to meet the industry’s specific terminology and pace, leaving local offices to correct or rewrite drafts and slowing the publishing of critical information. This can affect the supply chain and aftermarket, particularly when tier two suppliers face delays in accessing accurate updates.

For decades, Imprimatur has focused on translating automotive content, including websites. Our new AI platform, Verto, is designed to help streamline and support these translation projects efficiently.

Flexible translation options

Verto allows a mix of human specialists, AI-driven machine translation, or a combination of both, depending on the type of website content. Creative home pages and regulatory pages often benefit from human expertise, while sections that are updated frequently — such as technical pages and data-heavy documents — can be handled by Verto’s AI-driven machine translation engine, balancing speed and efficiency. Text, graphics, specifications, captions, subtitles, lists, and other website elements can all be translated.

Industry-specific knowledge

Verto’s translation engine is trained in automotive terminology, with specialised sub-domains for passenger cars, motorcycles, light commercial vehicles, yachts and agricultural machinery. This helps maintain consistent use of your brand, product, and technical language across all pages and markets.

AI-enhanced quality control

Verto’s AI selects the most appropriate translation engine based on the content and audience. Its AI Write Assist feature can help refine source content, while translations in target languages are reviewed for grammar, fluency, and brand terminology. This approach ensures a consistent tone of voice and produces localised content optimised for each market, improving both accuracy and search performance.

Expert support

Imprimatur’s Localisation Team identify content for translation including copy, navigation, forms, metadata and SEO tags. Copy is pulled from the client-side CMS or website code using connectors, APIs or export files. Projects are overseen by Imprimatur’s experienced Project Managers.

To find out how the Imprimatur team is providing a superior translation and localisation service to our clients, see our testimonials. If you would like to discuss getting your website translated, use our Contact us form to get in touch.